Pros of Google Removing Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Ranking Factors

• It will make it easier for small businesses to rank in search results. Many small businesses do not have the resources to make their websites mobile-friendly, fast, or secure. By removing these factors from the ranking algorithm, Google will make it easier for these businesses to compete with larger businesses that have more resources.

• It will encourage businesses to focus on creating high-quality content. With mobile-friendly, page speed, secure sites, and page experience no longer being ranking factors, businesses will need to focus on creating high-quality content that is relevant to their target audience. This will ultimately lead to a better user experience for everyone.

• It will make search results more relevant. When Google was ranking websites based on mobile-friendly, page speed, secure sites, and page experience, it was often difficult to tell which websites were actually providing the best user experience. By removing these factors from the ranking algorithm, Google will be able to focus on ranking websites that are actually providing a good user experience.

Cons of Google Removing Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Ranking Factors

• It could lead to a decrease in the quality of search results. If businesses are no longer incentivized to make their websites mobile-friendly, fast, or secure, it could lead to a decrease in the quality of search results. This is because users will be more likely to click on websites that are not mobile-friendly, slow, or insecure.

• It could make it more difficult for users to find the information they are looking for. If Google is no longer ranking websites based on their mobile-friendliness, page speed, security, or page experience, it could make it more difficult for users to find the information they are looking for. This is because users will be more likely to click on websites that are not relevant to their search query.

• It could lead to a decrease in user engagement. If users are not having a good experience with the websites they are clicking on, they are less likely to return to Google. This could lead to a decrease in user engagement, which could hurt Google's bottom line.

Overall, there are both pros and cons to Google removing mobile-friendly, page speed, secure sites, and page experience ranking factors. It remains to be seen how these changes will affect the search landscape in the long run.