Digital blindspots.

Digital blindspots refer to areas or aspects of a business or organization's digital presence that are not being fully monitored or understood. These blindspots can significantly impact strategy, as they can lead to missed opportunities or failures to anticipate potential problems.

For example, a company may have a digital blindspot in its social media presence, meaning that it is not fully aware of the conversations and sentiments about its brand on social media platforms. This can lead to missed opportunities to engage with customers and build brand loyalty or to a failure to anticipate and address negative sentiment or criticism.

Digital blindspots can also occur in areas such as data analytics, where a company may not fully leverage the available data to make informed decisions. This can lead to a lack of understanding of customer behavior and preferences and agility in adapting to changing market conditions.

To address digital blindspots and their impact on strategy, it is important for companies to regularly review and assess their digital presence and ensure that they have a comprehensive understanding of all aspects of their online presence. This may involve implementing new tools and technologies, training employees, or seeking external expertise to help identify and address any blindspots.